Nissan is airing a clever new ad campaign in support of its Leaf electric vehicle. The TV spots feature average Joes and Janes going about their lives using everyday gadgets. Instead of running on electricity, they’re powered by gasoline instead — complete with chattering little engines and bleak, soul-draining plumes of exhaust. The car maker’s […]
Good Housekeeping: Consumers overwhelmingly care about green products
I know, as a green techie, your only exposure to Good Housekeeping is the doctor’s/dentist’s office. Why should you care what it says? If your cool, energy-saving tech is going to make any headway with mainstream consumers, Good Housekeeping provides a great window into how receptive they’ll be to your green goods. And fortunately, during […]
