Don’t let the title of Johanna Blakley’s TED talk, “Social media and the end of gender,” fool you. Sure, social media and gender are at the heart of it, but there are other factors that are rewriting the rules of engaging with communities and consumers. Watch the video for some fascinating, research-backed insights that could […]
ecoSocial: What Chrysler’s F-bomb on Twitter can teach us about managing social media
Another day, another lesson in navigating the tricky waters of social media. Chrysler’s official Twitter stream let slip the mother of all dirty words, the F-bomb. Sure, the Internet may have desensitized many to racy language — especially those of us that have ever moderated online communities — but as a rule, such language in […]
Update: 10,000 Trees is a crowdfunding success
Update: Remember 10,000 Trees? The project that I spotlighted in the Kickstarter post from a couple of weeks ago? I’m glad to report that the campaign was a success, proving that green Kickstarter projects can indeed take off. With several days left on the clock, Sarah Ginsburg and Sarah Berkovich have raised $300 over the […]
Kiva + Kickstarter = 33needs?
Kickstarter’s hot, but not the only game in town. Mashable published a great profile on 33needs, a crowdfunding startup that specializes on projects that promote social good. In fact, it’s an outright requirement. Unlike Kickstarter, where any entrepreneur with a vision can solicit funds, 33needs strictly caters to projects and enterprises with strong social missions. […]
ecoSocial: Green social media resources you’ll love
So, you already follow ecoINSITE on Twitter and “like” the site on Facebook. Thank you! In return, I made the “I *heart* you, Earth” Valentine’s Day doodle (that’s it on the right) just for you. But now what? There are plenty more ways to connect with folks that follow (and influence) the Green IT and […]
Smart grid and consumers: Exploring a tough sell
When the Smart Grid Consumer Collective (SGCC) formed last year, it set on a tough and unforgiving road. The parties it represents — utilities and smart grid vendors, for the most part — were the enemy in the eyes of homeowners that saw their electric bills skyrocket soon after smart meters were installed. This led […]
‘The best strategies consist of 90% listening and 10% activation’ and other social media insights
If you’re having trouble creating a social media strategy centered around your green efforts, I’d like to point you to a couple of pieces in The Guardian that can help set you on the right path. The first is a roundup of highlights from a live Q&A on using social media to communicate sustainability. The […]
Can green Kickstarter projects succeed?
Kickstarter’s on fire. Notable funding successes include Diaspora, C-Loop and TikTok+LunaTik, the swank watch bands for the new iPod Nano that caused a stir in the blogosphere late last year. Some Kickstarter-funded films even made it to Sundance and two took home honors. The innovative service leverages the web and social media to help artists […]
Social Sustainability: Because saving the planet is a group effort
If you haven’t been following Tom Raftery, well you should. Also, you missed a pretty significant development in regards to his blog, in my view at least. He re-branded it to train the focus on Social Sustainability. And his timing couldn’t be better. It’s a topic that could use more coverage. I even dabbled in […]
ecoSocial: Look who’s Tweetin’ – Jan. 2011
From green building gurus and Green IT benchmarking services and eco-friendly spa robes to data center power distribution and much more, here are ten of the latest folks on Twitter that have added @ecoINSITE to their watch list and earned a follow in return. Enjoy! @mgualtieri – Mike Gualtieri Forrester’s go-to guy for Architecture, Design, […]
