Today, Office Depot shared some great insights on SMBs and their green business practices. According to the company, a majority of small businesses have adopted eco-friendly practices or are planning to by 2014. Earlier, at Small Business Computing I wrote: Sixty-one percent of small- and medium-sized businesses (SMBs) are actively taking steps to reduce their environmental impact according […]
Johanna Blakley’s TED talk bodes well for your ecoSocial efforts
Don’t let the title of Johanna Blakley’s TED talk, “Social media and the end of gender,” fool you. Sure, social media and gender are at the heart of it, but there are other factors that are rewriting the rules of engaging with communities and consumers. Watch the video for some fascinating, research-backed insights that could […]
ecoSocial: Green social media resources you’ll love
So, you already follow ecoINSITE on Twitter and “like” the site on Facebook. Thank you! In return, I made the “I *heart* you, Earth” Valentine’s Day doodle (that’s it on the right) just for you. But now what? There are plenty more ways to connect with folks that follow (and influence) the Green IT and […]
Smart grid and consumers: Exploring a tough sell
When the Smart Grid Consumer Collective (SGCC) formed last year, it set on a tough and unforgiving road. The parties it represents — utilities and smart grid vendors, for the most part — were the enemy in the eyes of homeowners that saw their electric bills skyrocket soon after smart meters were installed. This led […]
‘The best strategies consist of 90% listening and 10% activation’ and other social media insights
If you’re having trouble creating a social media strategy centered around your green efforts, I’d like to point you to a couple of pieces in The Guardian that can help set you on the right path. The first is a roundup of highlights from a live Q&A on using social media to communicate sustainability. The […]
Can green Kickstarter projects succeed?
Kickstarter’s on fire. Notable funding successes include Diaspora, C-Loop and TikTok+LunaTik, the swank watch bands for the new iPod Nano that caused a stir in the blogosphere late last year. Some Kickstarter-funded films even made it to Sundance and two took home honors. The innovative service leverages the web and social media to help artists […]
Social Sustainability: Because saving the planet is a group effort
If you haven’t been following Tom Raftery, well you should. Also, you missed a pretty significant development in regards to his blog, in my view at least. He re-branded it to train the focus on Social Sustainability. And his timing couldn’t be better. It’s a topic that could use more coverage. I even dabbled in […]
ecoSocial: Look who’s Tweetin’ – Jan. 2011
From green building gurus and Green IT benchmarking services and eco-friendly spa robes to data center power distribution and much more, here are ten of the latest folks on Twitter that have added @ecoINSITE to their watch list and earned a follow in return. Enjoy! @mgualtieri – Mike Gualtieri Forrester’s go-to guy for Architecture, Design, […]
Got an iPad? Two must-download apps to kick the paper habit
This year, waiting under the tree for me was an iPad. (Happy Dance!) After the ritual updating, tweaking of settings and connecting online, it came time to download apps! The form factor, particularly all that screen, was new territory for me. The only other extensive time I’ve spent with iOS is the iPhone 4, which […]
Facebook friends Green IT
After taking some lumps by situating its first ever data center in a primarily coal-powered region, Facebook is now making a concerted effort to become synonymous with Green IT. With its newly launched Green on Facebook page, the social networking company is spotlighting relevant articles from around the web and pulling back the curtain a […]
