Although I typically cover Microsoft from a software and cloud services perspective at eWEEK, the tech titan’s environmental initiatives also deserve some attention. Recently, Claudia Rössler, director of Industry Solutions, Strategic Business Development, Chemical and Agriculture, at Microsoft, posted five “big ideas” for a more environmentally conscious world using technology. Her thoughts on how AI […]
ecoSocial: Salesforce’s Rypple for greener workplaces?
Is your organization on Salesforce? Now the company is offering a great new way to add some socially-driven momentum to your sustainability efforts. While I was writing up a Salesforce-Rypple integration article for Enterprise Apps Today, it occurred to me that it would make a great tool for not only getting word about green initiatives […]
Johanna Blakley’s TED talk bodes well for your ecoSocial efforts
Don’t let the title of Johanna Blakley’s TED talk, “Social media and the end of gender,” fool you. Sure, social media and gender are at the heart of it, but there are other factors that are rewriting the rules of engaging with communities and consumers. Watch the video for some fascinating, research-backed insights that could […]
‘The best strategies consist of 90% listening and 10% activation’ and other social media insights
If you’re having trouble creating a social media strategy centered around your green efforts, I’d like to point you to a couple of pieces in The Guardian that can help set you on the right path. The first is a roundup of highlights from a live Q&A on using social media to communicate sustainability. The […]
Social Sustainability: Because saving the planet is a group effort
If you haven’t been following Tom Raftery, well you should. Also, you missed a pretty significant development in regards to his blog, in my view at least. He re-branded it to train the focus on Social Sustainability. And his timing couldn’t be better. It’s a topic that could use more coverage. I even dabbled in […]
SAP Releases 2008 Sustainability Report
I’m always curious to see if companies that push Green IT indeed practice what they preach. SAP, which recently made a curious move into environmental impact reporting software, just published its 2008 sustainability report, complete with its own URL. Unlike…
Clear Standards Ahead for SAP
SAP plans to beef up its business sustainability portfolio with the acquisition of Clear Standards Inc., makers of software that measures a business’ carbon output and provides a roadmap for cutting energy costs and emissions. SAP envisions that Clear Standards…
