A recent post in the Social Media Examiner examined the “9 Reasons Why Your Content Is Not Shared on Social Networks.” All good stuff , but one reason stood out because it touches on a couple of factors that shape how green technology companies do business and how they’re perceived online. The highlight for me […]
Today’s 10: Twitter Tuesday Edition – May 3, 2011
Here’s what’s making news today on the Green IT and cleantech (and social media) fronts: Verizon has a new new carbon intensity metric based on how many terabytes course through its platforms; IBM’s Smarter Planet campaign resonates online and in social media; and a 64-chip that consumes just one watt of electricity? Adapteva says yes. […]
Today’s 10: Twitter edition – Monday, March 28
Yay social media! Today’s links are all sourced from Twitter. Why? because I can! But mostly because Twitter has become a go-to, real-time resource for discovering great news and articles in the Green IT and cleantech space. So today, I also credit the Twitter accounts that help draw attention — and spark conversation around — […]
ecoSocial: What Chrysler’s F-bomb on Twitter can teach us about managing social media
Another day, another lesson in navigating the tricky waters of social media. Chrysler’s official Twitter stream let slip the mother of all dirty words, the F-bomb. Sure, the Internet may have desensitized many to racy language — especially those of us that have ever moderated online communities — but as a rule, such language in […]
ecoSocial: Green social media resources you’ll love
So, you already follow ecoINSITE on Twitter and “like” the site on Facebook. Thank you! In return, I made the “I *heart* you, Earth” Valentine’s Day doodle (that’s it on the right) just for you. But now what? There are plenty more ways to connect with folks that follow (and influence) the Green IT and […]
‘The best strategies consist of 90% listening and 10% activation’ and other social media insights
If you’re having trouble creating a social media strategy centered around your green efforts, I’d like to point you to a couple of pieces in The Guardian that can help set you on the right path. The first is a roundup of highlights from a live Q&A on using social media to communicate sustainability. The […]
ecoSocial: Look who’s Tweetin’ – Jan. 2011
From green building gurus and Green IT benchmarking services and eco-friendly spa robes to data center power distribution and much more, here are ten of the latest folks on Twitter that have added @ecoINSITE to their watch list and earned a follow in return. Enjoy! @mgualtieri – Mike Gualtieri Forrester’s go-to guy for Architecture, Design, […]
Got an iPad? Two must-download apps to kick the paper habit
This year, waiting under the tree for me was an iPad. (Happy Dance!) After the ritual updating, tweaking of settings and connecting online, it came time to download apps! The form factor, particularly all that screen, was new territory for me. The only other extensive time I’ve spent with iOS is the iPhone 4, which […]
Follow Friday Tweetfest of Awesomeness: Green Jobs Edition
Gloomy employment picture? Not if you’re an cleantech and energy efficiency expert! It’s been a while since I cooked up one of my spectacularly popular Twitter follow lists (cue crickets, tumbleweeds), so I thought that this would be a good time to spotlight some great Twitter accounts for launching your new green career (in IT […]
Follow (Me) Friday: @GigaOMPro
Follow @GigaOMPro on Twitter.And not because I’m curating the Green IT section for a while. No, you should follow GigaOM Pro if you’re seeking insightful analysis on IT infrastructure, the mobile industry, and consumer electronics. See how I just expanded…