Nestled among LG’s impressive array of HDTVs, Wired.com spotted the cutest little OLED display. And that’s the problem, it’s little and cute. A bank-breaking $2,600 price tag for 15 inches of real estate isn’t helping matters either.

Truth be told, it’s not all LG’s fault. OLEDs, apart from tiny mobile screens, are proving to be a tough, long and expensive road for electronics makers. Just ask Kodak. Judging by the glacial pace it’s taking the energy efficient display tech to grow in screen size, it may take a couple more CESes before it can sit side by side its LCD brethren.

It’s not all disappointing news, however. Wired.com also spotted one neat sci-fi twist to come out this year’s CES: a transparent OLED display from Samsung that produces some neat, HUD-like visuals that could really help redefine augmented reality. Catch a video of it in action here.