Video: While the press flocked to Samsung’s sexy ultrabooks and dazzling displays (it has its own 55-inch OLED, *drool*) during CES, something no less important went under-reported.

It turns out the company has something to say about its products before and after they leave the factory.

In the YouTube video below, the company offers a glimpse at how it tackles e-waste and electronics recycling. Sure, it’s a polished, PR-soaked affair, but stick with it and you’ll catch several interesting scenes. This includes witnessing something most brands are loathe to do: watch their products get picked apart during the recycling process — in unflattering states of disrepair, mind you.

E-waste in numbers

The video also reveals a couple of interesting tidbits. For instance, in 2011, the Samsung Mobile recycled over a half-million pounds of aluminum and 92,000 pounds of plastic. And together with its recycling partner, Universal Recycling Technologies, the company has recycled 140 million pounds of electronic waste since the inception of its Recycling Direct program.

To top it off, David Steel, executive vice president of strategy for Samsung America, assures us that all of the e-waste that they take in won’t end up getting exported and becoming someone else’s problem.

It’s efforts like these that are helping the electronics maker climb up a lot of green rankings. And frankly, it shows that green business is good business. Kudos!

Watch now.