Is your organization on Salesforce? Now the company is offering a great new way to add some socially-driven momentum to your sustainability efforts.

While I was writing up a Salesforce-Rypple integration article for Enterprise Apps Today, it occurred to me that it would make a great tool for not only getting word about green initiatives across to your workers, but it’s also a great way to engage them.

Here’s what new Rypple integration on Salesforce looks like:

First is Rypple for Salesforce, which allows team members to “thank” colleagues for a job well done. …These “thanks” — badges, essentially — show up on users’ Salesforce Chatter feeds and social profiles, showcasing an employee’s expertise.

Nicer still is Rypple Chatter:

…which expands on the “thanks” concept by adding more tools for companies to motivate their workforces. This build-a-badge functionality allows organizations to craft custom kudos for meeting certain milestones and achieving company goals.

Compelling, right? It’s easy to imagine applying this to corporate sustainability programs.  It’s a great way to recognize employees that are lowering your company’s carbon footprint and saving it money on the electric bill.

They’ll appreciate it when employee review time rolls around, particularly if the chief sustainability officer has any say in it. (You do have a CSO, don’t you?) Plus, collecting badges can be addictive, just ask or all those mayor friends of yours on Foursquare. What better way to spark some friendly competition?

Let’s face it, it’s hard to motivate employees unless cold, hard cash crosses their palms. Even then, it’s a little iffy. By acquiring Rypple, Saleforce may just have stumbled onto the perfect template for workplace collaboration and engagement in the social age.

And that’s great news for your green business.

Source: Enterprise Apps Today