If you haven’t been following Tom Raftery, well you should. Also, you missed a pretty significant development in regards to his blog, in my view at least. He re-branded it to train the focus on Social Sustainability.

And his timing couldn’t be better.

It’s a topic that could use more coverage. I even dabbled in it, most notably when I related my less-than-thrilling Earth Hour experience. Though the WWF’s showy campaign fell short of my expectations on the social media front, I still believe in the medium’s potential to effect change and transform how average citizens (not just marketers) interact with energy producers, policy makers, manufacturers… The list is endless. (Given current events, it could be argued that we’re witnessing one such transformation, in which the link between social media and activism is being scrutinized like never before.)

So I’m particularly excited to see Tom tackle the topic and bring his perspective to the table. Already, his post, “Social Sustainability and the importance of sharing,” has opened the eyes of this blogger. Coming from a corporate background, my content was always shielded by a big, fat restrictive copyright. Content is king and thus should be fiercely protected, or so the thinking goes.

No longer! Following his advice, this is now a Creative Commons licensed blog (check the footer if you don’t believe me).

So share, and share alike. It’s how to get stuff done in the age of social media.